Very important in the broadcast industry, if your are to get a programme commissioned these will need to be good, its important to grab there attention in the opening paragraph of a pitch and the explain the details later, otherwise it will be put down and forgotten about even if you have a great idea, same goes for the pitch as well, grab there attention early on then go into more detail later on, you need to make sure you have done enough research too so that you are able to back your ideas up so that your idea can be fully explained and justified for it to be commissioned and funded. If you have the facts and figures to hand its a good to way to show you know what you are doing, you need to be confident and enthusiastic about your proposal and take this enthusiasm into the pitch as well, you have to remember that this is your idea and if you're not enthusiastic about it the people reading the proposal or attending the pitch wont be either!!!!
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